I created the captmacks brand in 1985. As Lake Lanier’s fledlging striper program grew, our energetic base of anglers needed product to target landlocked stripers. As a guide, I was experienceing the same need for product. As I developed, created and tested new prodcuts, we began to offer these products at least the ones that were succesful, to local retail outlets. That process is still a work in progress. We continue to look for or develop new products or transfer products and techniques from other regions. I believe one of the greatest aspects of our sport is the inability to reach a ceiling or master every aspect. That is the driving force behind captmacks and our mission to continue to enable anglers to continue to increase their knowledge base and skill level.